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Is branding an efficient tool for the wine industry three case studies pierre mora bem management school bordeaux, france abstract traditionally, the wine industry followed a brand versus an 'appellation. Global wine war 2009: new world versus old 1 how were the french able to dominate the worldwide wine trade for centuries what sources of competitive advantage did they develop to support their exports the wine production of france goes all the way back to being part of the first niche market for premium wine. Pestle analysis on wine industry constellation brands, e&j gallo winery, and wine group are amongst the three top producers of wine in the united states.
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